Creativity requires time but is it possible in business?
I think so, you just have to take the risk and courage to get to the finish line.
What is creativity?
“Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.” – Rollo May, The Courage to Create
“A product is creative when it is (a) novel and (b) appropriate. A novel product is original not predictable. The bigger the concept, and the more the product stimulates further work and ideas, the more the product is creative.”
—Sternberg & Lubart, Defying the Crowd
You can show this short video it to your most demanding customer to show them that creativity requires time.